Privacy Policy

This Privacy Policy is issued by Lotux Agency BV, a private limited liability company incorporated under Belgian law, with its registered office at Nieuweweg 17, 3770 Riemst, Belgium, registered with the Crossroads Bank for Enterprises under number 0801.522.777 ("Lotux Agency", "we", "us", or "our").

You may contact us at any time via the contact form available on our website under the section "Contact".

Lotux Agency attaches great importance to the protection of your personal data and privacy. We process personal data in accordance with the General Data Protection Regulation (GDPR – Regulation (EU) 2016/679) and all other applicable Belgian and European data protection laws.

By visiting our website or using our services, you acknowledge that you have read and understood this Privacy Policy.

This Privacy Policy applies to:

• Visitors to our website
• Clients and prospective clients
• Business contacts and partners
• Any individual whose personal data we process in the context of our services

It applies to all personal data processed through our website, communication channels, and service delivery.

"Personal data" means any information relating to an identified or identifiable natural person, such as a name, contact details, IP address, company details, or any other data that can directly or indirectly identify an individual.

4.1 Data You Provide Directly

When you contact us, request a quote, or engage our services, we may collect:

• First and last name
• Company name
• Email address
• Telephone number
• Business details (e.g. company registration number, registered address)

4.2 Data Processed in the Context of Our Services

In the execution of our services, we may process similar personal data of:

• Clients
• Contact persons
• Individuals present during productions or projects

The Client expressly agrees that such personal data may be shared internally and with appointed staff or contractors where necessary for the execution of the assignment.

All staff members and contractors act under confidentiality obligations and, where required, processing agreements in accordance with GDPR.

4.3 Data Collected Automatically

When you visit our website, certain technical data may be collected automatically, such as:

• IP address
• Browser type and version
• Device information
• Referring URL
• Website activity (e.g. via analytics tools such as Microsoft Clarity)

More information about this can be found in our Cookie Policy.

4.4 Data Received from Third Parties

If we receive personal data from partners or clients, they guarantee that the data has been obtained lawfully and that the necessary consents have been obtained.

We process personal data only when there is a legal basis to do so and for the following purposes:

• Communication and contact management
• Processing inquiries and quote requests
• Execution and administration of agreements
• Billing, accounting, and solvency monitoring
• Compliance with legal obligations
• Customer relationship management
• Sending information about similar services or updates (where permitted)
• Website management, analytics, and improvement
• Market research and service development (where possible, anonymised)

Personal data is processed based on one or more of the following legal grounds:

• Your consent
• The performance of a contract
• Compliance with legal obligations
• Legitimate interests of Lotux Agency (e.g. business operations, security, marketing), provided these do not override your rights

Your personal data is treated as confidential and is not sold or shared with third parties, except:

• Where necessary for service execution (e.g. subcontractors, IT providers)
• Where required by law or regulatory authorities
• With your explicit consent

Any third party engaged by Lotux Agency is required to comply with GDPR and appropriate data protection measures.

Lotux Agency may inform clients and contacts about similar services, insights, or updates via email or other electronic communication, where legally permitted.

You will always be given the option to opt in or opt out of such communications. You may withdraw your consent at any time without cost.

Personal data is retained only for as long as necessary to achieve the purposes for which it was collected, unless a longer retention period is required or permitted by law.

When data is no longer needed, it is securely deleted or anonymised.

You have the following rights regarding your personal data, subject to legal conditions:

• Right of access – to know what data we process
• Right to rectification – to correct inaccurate or incomplete data
• Right to erasure – to request deletion of data
• Right to restriction – to limit processing
• Right to objection – particularly against direct marketing
• Right to data portability – to receive your data in a structured format

Requests can be submitted via the contact form on our website. We will respond within a reasonable timeframe and at the latest within the legally required period.

Lotux Agency implements appropriate technical and organisational measures to protect personal data against loss, misuse, unauthorised access, or disclosure.

While we strive to ensure maximum security, absolute security can never be guaranteed. You are responsible for the accuracy of the data you provide and for keeping any access credentials confidential.

Lotux Agency cannot be held liable for damage resulting from unlawful or improper use of personal data by third parties beyond our reasonable control.

Our website may contain links to third-party websites. This Privacy Policy does not apply to such websites.

We recommend reviewing the privacy and cookie policies of any external websites you visit. Lotux Agency is not responsible for their content or data processing practices.

This Privacy Policy is governed by GDPR and Belgian law.

If you believe your rights have been violated, you may contact us first. You also have the right to lodge a complaint with the Belgian Data Protection Authority: https://www.gegevensbeschermingsautoriteit.be

The competent courts are those of Limburg, division Tongeren, unless mandatory law provides otherwise.

Lotux Agency reserves the right to amend this Privacy Policy. The most recent version will always be available on our website.