The Creative Strategy Partner Behind 7 & 8-Figure Brands

    AI slop is everywhere. We believe in the real thing. We fill the creative strategy seat, install the system around it, and put the right people behind your brand.

    Creative workCreative workCreative workCreative workCreative workCreative work

    Trusted by 7 & 8-figure D2C brands across Europe.

    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip

    Winning ads don’t saturate.
    Audiences do.

    Winning ads don’t stop performing because of the creative. More budget just gets you less and less result until it dies. Real scale unlocks when you tap into new audiences by changing the way you deliver that message. That’s the true unlock most brands never realize.

    Awareness stages
    Angles
    Proof
    Messaging
    Objections
    Hooks
    Learnings
    Personas
    Offer
    Formats
    Funnels
    CreativeStrategy
    Static ad example 14
    Static ad example 2
    Static ad example 5
    Static ad example 3
    Static ad example 1
    Static ad example 12
    Static ad example 9
    Static ad example 4
    Static ad example 10
    Static ad example 11
    Static ad example 17
    Static ad example 7
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    Static ad example 13

    We don’t generate it. We make it.

    On-site shoot days with our own crew, and real creators, designers and editors on the team. 100+ creatives every single month. AI enhances what’s already working, instead of publishing slop nobody watches.

    Creative strategy

    Personas, angles, concepts. The thinking layer most brands never had.

    We ask: “What would hook people on their feed?”

    Production

    Shoots, UGC, statics, editing. Made by people, end to end.

    We ask: “How can we make it unique and efficient?”

    Media buying

    Testing at velocity, reported in contribution margin.

    We ask: “How do we scale and iterate this concept?”

    How we install a growth system in 7 & 8-figure brands.

    Strategy

    01/ Diagnose & Strategize

    We start with your numbers. Margin, offer, account structure, creative. We find the real constraint first, then build the strategy layer most brands never had.

    • Margin, offer & account diagnosis
    • Personas, angles & concept development
    • If the bottleneck isn’t creative, we say so
    Production

    02/ Concepts & Production

    New concepts every week, produced end to end: on set with our crew, or your product shipped to our studio. Production, statics, and AI iteration on proven angles only. Real creative diversity, so your brand always has the next idea ready to go live.

    • From script to production to post
    • AI enhances what's already working
    • Production shoot days & static design
    Scale

    03/ Media Buying

    Built for testing velocity, not gut feel. Structured to produce signal, and reported in contribution margin instead of dashboard ROAS.

    • Creative & copy testing at velocity
    • We win, scale and kill every single day
    • Scaling strategy built on your real numbers
    The System

    04/ LOTUX, our own software

    Everything above runs in LOTUX, the software we built in house. Your entire Meta channel in one place: strategy, pipeline, deliverables, learnings. Documented. Yours.

    • Creative strategy & pipeline in one system
    • Every learning stays inside your brand
    • We built software to run it, not a template

    Your first 90 days.

    Days 1–5

    Diagnosis & first creatives live

    We start with your numbers: margin, offer, account, creative. Strategy layer built. First creatives in your account within 5 days.

    Day 14

    First shoot day

    On location or in our studio. Your first batch of original, human-made creative enters production.

    Week 5

    Full system running

    Weekly concept drops, testing at velocity, everything documented in LOTUX.

    Weeks 6–12

    The scale loop

    Win, scale, kill. Every day, against contribution margin. New concepts weekly, shoot days on cadence.

    Every week, we put new creatives
    in your account.

    €3M

    Ad spend managed in the last 30 days

    1200+

    Videos created in the last year

    150+

    Concepts that scaled to big budgets

    We’re not your average partner. Here’s how we think.

    Five principles behind every brand we work with. They’re why founders come to us after two or three agency engagements, and why they stay.

    01

    People before everything.

    You know exactly who runs your brand. A named pod: creative strategist, media buyer, designer, editor, production. No account managers sitting in between you and the people doing the work. And getting into that pod is hard on purpose: we interview 300+ people for a single seat, because the difference between a good creative strategist and a great one is the difference between a plateau and a new ceiling.

    We ask: “Could this person scale a brand to 8 figures?”
    02

    Diagnosis before production.

    We never start with content. We start with your numbers: margin, offer, account structure, creative. Most brands are confidently solving the wrong problem. We find the real constraint first, even when the answer isn’t us.

    We ask: “What’s actually capping growth?”
    03

    We look further than the ad account.

    Creative is where we sit, but it’s rarely the only thing in the way. Offer, pricing, team structure, tooling. A partner tells you that. A vendor sells you more ads and hopes you don’t notice.

    We ask: “What would this brand do if it were the biggest in the space?”
    04

    Margin over dashboard ROAS.

    We report wins, scales and kills against contribution margin, every single day. Not because the dashboard is useless, but because the only number that matters is the one that ends up in your bank account.

    We ask: “What did this actually put in the bank?”
    05

    Systems, not services.

    Strategy, concepts, pipeline and learnings all live documented in LOTUX, our own software. Built so your brand keeps the system, the knowledge and the people, whatever happens next.

    We ask: “Does this still work without us in the room?”

    What happens when creative strategy leads.

    Oh My Dotz creative

    OH MY DOTZ

    300% revenue increase in 40 days

    Lumi creative

    LUMI

    Sold out 3 launches with over 90,000 orders

    Confidential client creative

    CONFIDENTIAL

    From 0 to €40k in 60 days

    Simply-Offgrid creative

    SIMPLY-OFFGRID

    450% revenue increase in 30 days

    Q-Viva creative

    Q-VIVA

    50% decrease in CPM, 200% increase in CVR

    Confidential client creative

    CONFIDENTIAL

    Spend increased by 20% across 11 markets, CoS down 15%

    Confidential client creative

    CONFIDENTIAL

    250% increase in revenue in 4 months

    Confidential client creative

    CONFIDENTIAL

    Scaled spend by 50% while holding ROAS

    Imagine a creative team without the drawbacks.

    With an agency…

    AI slop everyone scrolls past
    Deliverables you rent
    The same idea, 40 times
    A number on a dashboard
    People you never meet
    Files in ten different places
    Pretty videos, flat sales
    They leave, it all leaves

    With Lotux

    Real work, shot on set
    A system you own
    New ideas every week
    Profit in your bank account
    A named team you know
    Everything in one place
    Ads built to sell
    We leave, it keeps running

    Join the 7 & 8-figure brands that run on Lotux.

    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Airback
    Beezy
    Kakaru
    FootballFuel
    Ford Trucks
    Steamily
    Footshop
    McNeela Music Instruments
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip
    Mobile Vikings
    Oh My Dotz
    Q-Viva Probiotics
    Sportr
    Vwala
    Simply-Offgrid
    FoamGrip

    Frequently Asked Questions (FAQs)

    Mastery demands focus. We own creative strategy and the system around it: concepts, production, testing, media buying, all reported against margin. And we produce everything ourselves: on-site shoots or your product shipped to our studio. We're not an AI content mill. We don't do email/SMS, CRO implementation, organic posting, brand videos, or endless revisions (one correction round, then we ship on our judgment). We're not a production company and we're not an agency. We fill a seat and install a system.

    An agency sells deliverables and needs you to keep buying them. We fill your creative strategy seat, install the system around it and document everything in LOTUX, so the capability ends up inside your brand instead of ours.

    D2C brands doing 7 to 8 figures with real Meta spend, who are already getting results and want more creative diversity behind them. Not for pre-PMF brands or margins that can't carry acquisition. We'll tell you that on the first call.

    A named pod: creative strategist, media buyer, designer, editor and production. You meet them, you know them, no account managers in between. We interview 300+ people to fill a single seat, so the person on your brand is genuinely one of the best we could find anywhere.

    Our operating system for creative growth: Strategy, Concept, AI Iteration, Launch, Evaluate. Diagnosis first, new concepts every week, AI variants on winners, media buying for velocity, and daily decisions reported against margin.

    Yes, where it belongs: enhancing what's already working, multiplying winning angles into variants at speed. Never for the original. Originals get shot on set, by people. Audiences scroll past generated content, and standing out is the whole job.

    Our own software. Your entire Meta channel in one place: creative strategy, pipeline, deliverables, learnings. Every brand we work with runs on it from day one.

    Creator fees aren't included in your investment. Bigger creators cost more, smaller ones cost less, and you decide the level. We handle the briefing, selection and direction.

    Yes. Whitelisting is possible through our vetted creator network.

    First creatives live within 5 days of kickoff. First shoot day within 14. The full system runs inside 5 weeks.

    Yes. We fill the creative strategy seat and install the system around it. Good people plug in and get better. Missing people, we help you hire and train.

    Everything we create is 100% yours. Full commercial rights, forever. Same for the learnings: documented in your system, not locked in ours.

    About an hour a week for final checks, 2 to 4 hours at setup. The system is built so it doesn't depend on your calendar.

    A flat monthly investment plus a performance component on incremental revenue, so the incentives line up. Exact scope follows the diagnosis, and that's what the first call is for.

    Damn.. You’re a tough one. Just click the damn button..

    Book a demo