Your accounts
Everything runs on your own accounts and your own stack. Nothing lives on ours.
Lotux AI Lab
We build AI into how your company works.
Audit, on-site build and roll-out for ecommerce teams. Your stack. Your data. Your team keeps the decisions.
Built by the team behind 2x 9-figure and 3x 8-figure brands. Every system here runs in our own company first.
What we do, in three steps.
Every engagement is scoped to the company. It always runs the same way.
Process map · hours per week
Ad editsReportingTicketsEmail flowsFeeds01/Audit and blueprint
We interview every function lead and map how the work runs, with hours per step. You get a blueprint: which systems, in what order, who owns each one, and a business case per system.
- Process map
- Blueprint
- Business case
Runbook
Weekly performance report
- Owner named
- Access agreed
- Approval point set
- Ran on real work
02/Built on site, with your team
We come to your office and build the systems with the people who will run them, on your stack. Every system runs on real work before we leave.
- Working systems
- Approval points
- Runbooks
Hours against the baseline
03/Monitored until it runs
Weekly check-ins and fixes. Usage and output are tracked against the baseline from the audit. Day 30 closes with an adoption report and the next opportunities.
- Weekly check-ins
- Adoption report
- Next steps
Who it’s for.
Built for
- Ecommerce companies with teams across marketing, customer service and operations
- Founders, COOs and heads of ecommerce or marketing who own how the work gets done
- Teams already using AI tools, without a process, an owner or a number behind them
- Companies that want the systems inside their business, not rented from an agency
Not a fit if you
- Looking for a tool demo or a list of prompts
- Want a one-day AI workshop for the team
- Want someone to run your ads and creative for you (that is our agency)
- Expect AI to replace the people who make the decisions
Systems we build.
Organised by function, not by tool. These already run in our company or for clients. The audit decides which ones fit yours, and what else gets built.
Creative and content
Creative strategy engine
Reviews, competitors and the ad library into personas, angles and briefs.
Video ad editing
Footage tagged and transcribed, cut in your edit style, voiceover added, revisions turned into house rules.
Static ad production
Concepts into on-brand statics and variants in Figma.
Localisation
Ads and copy adapted per market.
Performance marketing
Weekly performance report
Win, scale and kill calls from Meta and Shopify data.
Ad account audit
Structure, funnel and creative checked against benchmarks.
Ad copy production
Primary texts and headlines per concept, in your brand voice.
CRM, email and SMS
Flow and campaign production
Klaviyo flows and campaigns written and built.
DM automation
Instagram keyword replies tied to lead magnets.
Customer service
Voice of the customer
Reviews and tickets turned into objections and angles for marketing.
Ecommerce and merchandising
Catalogue and feed health
Meta catalogue and product feed audited and fixed.
Entry-product analysis
Which first products bring customers worth paying for.
Finance and reporting
P&L and contribution margin
A monthly P&L ex VAT, down to contribution margin.
Cohorts and payback
New-customer cohorts, LTV and payback ceilings.
Tracking check
Platform numbers checked against shop orders.
Operations
ERP and order lookups
Orders, stock and customers answered from the ERP in plain language.
Team and knowledge
Company second brain
SOPs, brand rules and decisions in one searchable place.
Briefs and deliverables pipeline
Briefs, deliverables and deadlines tracked in one system.
System example: AI Edit prep
The ad editing system we run for our own clients, step by step. The same kind of system we build inside your team.
- 0
Setup
once per client
Before the first edit, the system checks the brand is ready: footage, styles, claims and a shared folder.
- 1
Styles
winning ads → measured recipes
The ads that already win are measured cut by cut: shot length, captions, voice speed. Each style becomes a recipe.
- 2
Footage
every clip tagged, best takes
Every take is tagged, transcribed and scored, so the best one wins and every cut lands on a word.
- 3
Prep
script → clips, voice, music
The script is matched to clips, voiced line by line and scored with music that fits the story.
- 4
Assemble
cut, render, check
The ad is cut, rendered for every hook and measured against the recipe before anyone sees it.
- 5
Feedback
notes → rules for next time
Your notes or the client's become rules. The rules update the recipes, so every edit makes the next one better.
- 6
Deliver
approved → client's folder
Nothing ships until an editor approves it. Approved ads land in the client's folder, named and versioned.
- Feedback loops back to Styles. Every edit makes the next one better.
Your stack. Your data.
Your team keeps the decisions.
Access per system
Each system gets only the access it needs, agreed with you up front.
Approval points
We name what stays human: approvals, taste and strategy. Nothing goes out unapproved.
Logs and a DPA
Every system is logged, and every engagement comes with a data processing agreement.
Built on the tools you already run
- Shopify
- Klaviyo
- Meta
- Your helpdesk
- Slack
- Notion
- Your ERP
- Figma
Why us. Operators, not gurus.
We run a creative agency on these systems every week. That is where they were built, and where they get tested first.
The usual AI offer
Lotux AI Lab
Sell the tool
Change how the work runs
Prompt screenshots and tool lists
Process maps, owners and runbooks
Teach what they have read
Install what we run in our own company
Promise 10x in two days
Measure against a baseline, report on day 30
AI replaces people
Your team keeps the decisions
Keep the work, rent it back
Hand you the keys
Brands we worked with.
2x9-figure
3x8-figure
4x7-figure
2x0 to 6-figure
Questions you might have.
We ask how your teams work today, where the hours go and what you have tried with AI so far. If an audit makes sense, we say which functions it should cover. If it doesn't, we say that too.
About seven weeks end to end: two weeks of audit and blueprint, two to five days on site, then thirty days of monitoring.
Yours. Shopify, Klaviyo, Meta, your helpdesk, Slack, Notion, your ERP. We pick the AI tooling per system and it runs on your accounts.
Each system gets only the access it needs, approval points are agreed up front, and every engagement comes with a data processing agreement. You own your data, the outputs and the runbooks.
No. Most companies start with one to three functions, usually where the audit finds the most hours. More can follow later.
You do. They run on your accounts, with runbooks and recorded walkthroughs, so your team can run them without us.
You can run the systems yourselves. Or we keep them running as tools change and build the next ones, on a monthly retainer.
That is not the goal. The same team gets more done: the report on Monday instead of Thursday, more concepts tested, tickets answered the same day. Your people keep the decisions.
That is our agency, Lotux. If the audit shows creative strategy and media are the bottleneck and you want them run for you, we will tell you.
Looking for the creative agency instead? Visit Lotux Agency
Start with a conversation.
One hour with the people who would run your engagement. You leave knowing where the hours go and whether an audit is worth it.