Cookie Policy
Lotux Agency BV
Last updated: January 2025
1. Introduction
Lotux Agency BV ("Lotux Agency", "we", "us", or "our") uses cookies, pixels, tags, and similar technologies on its website to ensure proper functioning, analyse usage, improve performance, personalise content, and display relevant advertising.
This Cookie Policy explains what cookies are, which cookies we use, and how you can manage your preferences.
For information on how we process personal data, please refer to our Privacy Policy.
2. What Are Cookies?
Cookies are small text files that are stored locally on your computer, smartphone, or other device when you visit a website. They allow the website to remember information about your visit, such as your language preference or login status, and help improve your user experience.
Cookies may be:
- Session cookies, which expire when you close your browser
- Persistent cookies, which remain stored for a defined period or until deleted manually
Cookies may be placed by us (first-party cookies) or by third parties (third-party cookies).
3. Which Types of Cookies Do We Use?
3.1 Strictly Necessary Cookies
These cookies are essential for the proper functioning of the website. Without them, the website cannot operate correctly.
These cookies do not store personally identifiable information.
If you block these cookies via your browser, parts of the website may not function properly.
If you do not accept these cookies, you should not use the website.
Currently, no strictly necessary cookies are actively set beyond basic technical functionality.
3.2 Analytical Cookies
Analytical cookies help us understand how visitors interact with our website so we can improve usability, content, and performance.
We use Microsoft Clarity, Google Analytics, and Bing for this purpose.
The data collected includes:
- Pages visited
- User interactions
- Browser and device information
- Approximate location
- Session behaviour
These cookies are anonymous and do not directly identify individuals.
Examples of analytical cookies used:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| CLID | Microsoft Clarity | Tracks interaction and session data | 1 year |
| _clck | Microsoft Clarity | Stores user ID and settings | 1 year |
| _clsk | Microsoft Clarity | Combines page views into a session | 1 day |
| MR | Bing | Analytical tracking | 7 days |
| SM | Microsoft | Syncs MUID across domains | Session |
| _ga | Google Analytics | Distinguishes users | 1 year, 1 month |
| ga* | Google Analytics | Stores page view data | 1 year, 1 month |
3.3 Advertising & Marketing Cookies
Advertising cookies are used to track your activity across websites in order to show advertisements that are more relevant to your interests.
These cookies:
- Do not store directly identifiable personal data
- Are based on unique browser and device identifiers
- Allow advertising partners to build an interest profile
If you disable these cookies, you will still see ads, but they may be less relevant.
Advertising partners and cookies include:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Tracks ad interactions | 3 months |
| MUID | Microsoft Bing | Identifies unique browsers | 1 year, 24 days |
| ANONCHK | Bing | Session and ad verification | 10 minutes |
| LastExternalReferrer | Microsoft | Tracks referral source | Session |
You can manage ad preferences directly via the platforms of these providers.
4. Email Tracking
Emails sent by Lotux Agency may contain small tracking pixels (GIF files) that allow us to determine:
- Whether an email was opened
- Whether a link was clicked
- The time and date of interaction
- Device and IP-based metadata
This information is used solely to optimise email communication and improve relevance. It is never sold or shared externally.
5. Managing or Disabling Cookies
You can manage or delete cookies at any time through your browser settings.
Please note that disabling cookies may affect the proper functioning of the website.
Desktop browsers:
- Google Chrome
- Mozilla Firefox
- Safari
- Microsoft Edge / Internet Explorer
Mobile browsers:
- Chrome on Android
- Firefox on Android
- Safari on iOS
To opt out of Google Analytics tracking across all websites, you may visit: https://tools.google.com/dlpage/gaoptout
6. Consent
By using our website, you consent to the use of cookies as described in this Cookie Policy, unless you have adjusted your browser or cookie settings accordingly.
Where required by law, cookies are only placed after obtaining your consent.
7. Changes to This Cookie Policy
Lotux Agency reserves the right to modify this Cookie Policy at any time. Any changes will be published on this page.
8. Contact
If you have questions about this Cookie Policy or your privacy rights, please contact us via niels.schruyers@lotuxagency.com